Blogs

Featured blog

From SEO to AIO and GEO: Everything you need to know

Featured • AI • 10 July 2025 • Diederik Gerbranda

To say a lot has changed in the digital world with the introduction of generative AI would be an understatement. Models like Claude, ChatGPT, or Perplexity are transforming how people search, providing customized and synthesized answers matching user intent like no search engine can. (Be honest, how often do you still u...

Why your B2B go-to-market strategy isn't working and how to fix it

Go-to-market • 02/02/26 • Diederik Gerbranda

At some point, every growing business runs into a dead end.

Everyone on the team is busy. You’re doing all the “right” things - LinkedIn ads, webinars, content marketing - but the needle is not moving. Your calendar is full and your budget ...

What is a go-to-market strategy and why you need one

Go-to-market • 02/02/26 • Diederik Gerbranda

Most B2B companies don’t fail because of their product or service. They fail because they go to market with vague messaging, generic campaigns and disconnected efforts across sales, marketing and service.

At SUM ...