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Blogs

What is behavioral economics and how to use it in your marketing

Do you really understand the way your customers think? 

Can you confidently say you know what drives their decisions - and use that knowledge to shape your marketing strategy? 

If so, ask yourself this: How much of our ...

Achieve predictable revenue and ROI with growth marketing

Are you aware that a good growth marketing strategy can generate predictable revenue and ROI? We should know, because at SUM Digital, we have helped clients achieve just that. But despite our proven successes, we also still see a bias towards ...

What is lead nurturing?

Imagine this: You’re searching for a new project management tool for your company. Before making a decision, you’re likely researching options, comparing features, and reading buyer guides. In the process, you visit several websites and maybe ...

How a digital growth agency can solve lead generation challenges

As a digital growth agency, we cannot emphasize the importance of generating predictable, high-quality leads enough. It is not about strength in numbers here; it is about quality. One valuable lead is worth far more than ten questionable ...

What is lead scoring?

You are probably familiar with this situation. Your sales team is busy chasing leads, you have plenty of new contacts in your CRM - there is just one problem. New leads aren’t turning into customers quickly enough. 

If ...

How to use the OKR framework to execute your Growth Strategy

Setting up a strategy for growth is one of the first things we do for our clients. In this strategy, we summarize everything that we will do to kickstart growth. It is in the first phase of our growth plan, and it lays the foundation for ...

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