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Understanding Marketing as a Service

Featured • Growth Marketing • Marketing as a Service • 20 June 2024 • Diederik Gerbranda

In the rapidly evolving landscape of modern business, one term has risen to prominence among growth-driven companies: Marketing as a Service (MaaS). But what exactly does this mean? At its core, MaaS represents a transformative approach to marketing—one where the entire spectrum of marketing activities, from strategic planning to execution, is o...

How to use the OKR framework to execute your Growth Strategy

Growth Marketing • 04/03/25 • Diederik Gerbranda

Setting up a strategy for growth is one of the first things we do for our clients. In this strategy, we summarize everything that we will do to kickstart growth. It is in the first phase of our growth plan, and it lays the foundation for ...

How to unify sales and marketing by building a Growth Strategy

Press Release • Growth Marketing • 26/02/25 • Diederik Gerbranda

One of the largest bottlenecks for growth is a marketing and sales team that do not work together. Marketing is doing one thing and sales the other. Nobody doubts that they work hard, maybe even too hard, but all their efforts do not yield the ...

How to measure success in B2B marketing

Growth Marketing • 20/02/25 • Diederik Gerbranda

The goal of B2B marketing is growth. Growth is something that can be measured, but is it specific enough? What is growing exactly? Where did your increased clientele come from? How much did it cost to win that client? How well are your marketing ...

SUM Digital received the HubSpot Onboarding Accreditation

HubSpot • Press Release • 12/02/25 • Boudewijn Dekker

IT’S OFFICIAL! SUM Digital has completed the HubSpot requirements for the Onboarding Accreditation.

We are proud to announce that we completed the rigorous requirements for the HubSpot ...

How to develop a Growth Marketing Strategy

Growth Marketing • 06/02/25 • Diederik Gerbranda

A solid growth marketing strategy is the foundation for taking your business to new heights. It uses your business goals and turns them into a workable plan for growth. Too often do we see clients who are ready to grow, energetic and excited, but ...

What to expect from a Growth Marketing Team

Growth Marketing • 06/02/25 • Diederik Gerbranda

When you think of a growth marketing team, what comes to mind? Do you dream of an in-sourced group of experts taking over all your marketing work until you reached your goals? Maybe you imagine that this team will provide you with a fantastic ...