
What if someone asked you why your company exists, beyond making a profit? Would you be able to answer the question? What is the “why” behind your organization, the unique set of values that inspire you and your team, making this about more than ...
Featured blog
Featured • AI • 10 July 2025 • Diederik Gerbranda
To say a lot has changed in the digital world with the introduction of generative AI would be an understatement. Models like Claude, ChatGPT, or Perplexity are transforming how people search, providing customized and synthesized answers matching user intent like no search engine can. (Be honest, how often do you still u...
Branding • 23/01/25 • Diederik Gerbranda
What if someone asked you why your company exists, beyond making a profit? Would you be able to answer the question? What is the “why” behind your organization, the unique set of values that inspire you and your team, making this about more than ...
Branding • 14/01/25 • Diederik Gerbranda
A character with a problem meets a guide who steps in to ensure their story ends in success and helps them avoid failure. Sounds familiar?
In our latest blog ...
Branding • 07/01/25 • Diederik Gerbranda
As human beings, we encounter stories every day. We create them, listen to them and seek them out for comfort - and this does not only apply to the most obvious examples like books or television. Storytelling impacts our daily lives in profound ...
What if someone asked you why your company exists, beyond making a profit? Would you be able to answ...
A character with a problem meets a guide who steps in to ensure their story ends in success and help...
As human beings, we encounter stories every day. We create them, listen to them and seek them out fo...
Book a free 30-minute call with our Growth Specialists and discover how to drive more revenue with less stress.
Book your call
One email. Once a month.
Real growth tips for B2B leaders who want more revenue (and less chaos).
2025 SUM Digital. All Rights Reserved.