
One of the largest bottlenecks for growth is a marketing and sales team that do not work together. Marketing is doing one thing and sales the other. Nobody doubts that they work hard, maybe even too hard, but all their efforts do not yield the ...
Featured blog
Featured • AI • 10 July 2025 • Diederik Gerbranda
To say a lot has changed in the digital world with the introduction of generative AI would be an understatement. Models like Claude, ChatGPT, or Perplexity are transforming how people search, providing customized and synthesized answers matching user intent like no search engine can. (Be honest, how often do you still u...
HubSpot • Press Release • 26/02/25 • Diederik Gerbranda
One of the largest bottlenecks for growth is a marketing and sales team that do not work together. Marketing is doing one thing and sales the other. Nobody doubts that they work hard, maybe even too hard, but all their efforts do not yield the ...
Growth Marketing • 20/02/25 • Diederik Gerbranda
The goal of B2B marketing is growth. Growth is something that can be measured, but is it specific enough? What is growing exactly? Where did your increased clientele come from? How much did it cost to win that client? How well are your marketing ...
Growth Marketing • 06/02/25 • Diederik Gerbranda
A solid growth marketing strategy is the foundation for taking your business to new heights. It uses your business goals and turns them into a workable plan for growth. Too often do we see clients who are ready to grow, energetic and excited, but ...
Growth Marketing • 06/02/25 • Diederik Gerbranda
When you think of a growth marketing team, what comes to mind? Do you dream of an in-sourced group of experts taking over all your marketing work until you ...
Branding • 23/01/25 • Diederik Gerbranda
What if someone asked you why your company exists, beyond making a profit? Would you be able to answer the question? What is the “why” behind your organization, the unique set of values that inspire you and your team, making this about more than ...
Growth Marketing • 21/01/25 • Diederik Gerbranda
One of the objectives of growth marketing is generating consistent leads. Because if leads are continuously entering a customer journey, they will also ...
One of the largest bottlenecks for growth is a marketing and sales team that do not work together. M...
The goal of B2B marketing is growth. Growth is something that can be measured, but is it specific en...
A solid growth marketing strategy is the foundation for taking your business to new heights. It uses...
When you think of a growth marketing team, what comes to mind? Do you dream of an in-sourced group o...
What if someone asked you why your company exists, beyond making a profit? Would you be able to answ...
One of the objectives of growth marketing is generating consistent leads. Because if leads are conti...
Book a free 30-minute call with our Growth Specialists and discover how to drive more revenue with less stress.
Book your call
One email. Once a month.
Real growth tips for B2B leaders who want more revenue (and less chaos).
2025 SUM Digital. All Rights Reserved.