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With a visual identity in place, INSIFR faced the next challenge: how to communicate their message in a way that speaks to their audience’s values. They weren’t just launching a digital financial platform - they were introducing a new way of thinking about money, focused on empowerment, transparency, and inclusion.
To articulate this vision, INSIFR worked with SUM Digital’s CEO and Growth Strategist, Diederik, who guided the team through the StoryBrand framework. This process helped crystallize INSIFR’s value proposition and ensured their message was clear, compelling, and audience-focused.
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The next challenge INSIFR faced was setting up their data architecture in accordance with 2025-level standards - luckily, nothing our SUMInsights team couldn't handle. They implemented advanced server-side tagging via Stape.io and a robust consent mode to ensure GDPT and privacy compliance.
This approach prioritizes user privacy while maintaining the marketing intelligence which is essential for growth.
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Once the strategy, systems, and brand were realized, it was time to go live. With a clear message and a salient visual identity, the campaign was ready to roll out across key digital channels to build early brand awareness and welcome INSIFR’s first clients. Every channel and creative asset worked together to invite users into a banking experience built around them.
By the end of this playbook, you’ll have a clear plan to grow your business by attracting new clients and turning them into loyal fans. It’s a long-term strategy that builds lasting momentum.
READ THE SUM PLAYBOOK
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