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To keep Revicoat’s leads engaged and moving towards conversion, we designed a robust automated journey that takes them from brochure download to quote request. This flow significantly increased the number of warm leads moving into sales calls.
Additionally, to make sure momentum was not lost on cold contacts, we created a segmented email reactivation sequence to “wake up” dormant leads and reintroduce them to the value of Revicoat.
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To make sure renovation-seeking homeowners would find Revicoat, we delivered a comprehensive SEO program resulting in multiple #1 rankings on Google for highly relevant search terms. Ongoing organic growth now supplements paid acquisition, strengthening Revicoat’s lead flow and reducing dependency on ads.
What about DIY-minded homeowners who want to improve the appearance of their homes by themselves? After the founders of Revicoat realized there was a substantial market for this, they came up with the idea of zelfwrappen.com - a sublabel selling wrapfoil kits and tools to self-install at home.
We helped them launch in no time, with the brand designed by Haley and strategy and execution led by Nick and Val, including brand alignment and e-commerce positioning.
Discover how we think, work and deliver. Inside, you'll find out how our way of working and the SUM Growth Model helps businesses like yours achieve results and grow predictably.
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INSIFR set out to create the first digital financial platform in the Netherlands to meet the unmet financial needs of the Muslim community. To do this, they needed a full-service partner to handle every aspect from brand strategy to go-to market launch.
By implementing a coordinated marketing and sales strategy, SUM Digital helped TankTerminals increase trial requests by +8,800 and generate over 12,000 leads, making them the #1 platform for tank terminal data.
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