Blog | Diederik Gerbranda

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From SEO to AIO and GEO: Everything you need to know

Featured • AI • 10 July 2025 • Diederik Gerbranda

To say a lot has changed in the digital world with the introduction of generative AI would be an understatement. Models like Claude, ChatGPT, or Perplexity are transforming how people search, providing customized and synthesized answers matching user intent like no search engine can. (Be honest, how often do you still u...

Why your B2B go-to-market strategy isn't working and how to fix it

Go-to-market • 02/02/26 • Diederik Gerbranda

At some point, every growing business runs into a dead end.

Everyone on the team is busy. You’re doing all the “right” things - LinkedIn ads, webinars, content marketing - but the needle is not moving. Your calendar is full and your budget ...

What is a go-to-market strategy and why you need one

Go-to-market • 02/02/26 • Diederik Gerbranda

Most B2B companies don’t fail because of their product or service. They fail because they go to market with vague messaging, generic campaigns and disconnected efforts across sales, marketing and service.

At SUM ...

Demand generation vs. inbound marketing: what's the difference?

Growth Marketing • 30/07/25 • Diederik Gerbranda

Are you constantly feeling lost in the marketing lingo? You’re not alone. Just when you’ve mastered the distinction between inbound and outbound, you hear about something entirely different: demand generation. At first sight, it ...

From SEO to AIO and GEO: Everything you need to know

Featured • AI • 10/07/25 • Diederik Gerbranda

Fractional growth marketing: a solution to marketing burnout

Growth Marketing • Marketing as a Service • 15/05/25 • Diederik Gerbranda

For founders, scaling up can be stressful. This is a time of high expectations paired with uncertainties, where constant involvement is required, and the days are long and tiresome. You are determined to make it work. Rest can wait, until the ...

What is nudge theory and why you need to start using it in your marketing

Consumer Behavior • 14/05/25 • Diederik Gerbranda

Picture this: you’re on the lookout for a new CRM software for your sales team.

Like many business owners, you don’t have much time, so you likely quickly scan multiple websites in-between meetings, considering the value proposition ...