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Blogs

What is lead nurturing?

Imagine this: You’re searching for a new project management tool for your company. Before making a decision, you’re likely researching options, comparing features, and reading buyer guides. In the process, you visit several websites and maybe ...

How a digital growth agency can solve lead generation challenges

As a digital growth agency, we cannot emphasize the importance of generating predictable, high-quality leads enough. It is not about strength in numbers here; it is about quality. One valuable lead is worth far more than ten questionable ...

What is lead scoring?

You are probably familiar with this situation. Your sales team is busy chasing leads, you have plenty of new contacts in your CRM - there is just one problem. New leads aren’t turning into customers quickly enough. 

If ...

How to use the OKR framework to execute your Growth Strategy

Setting up a strategy for growth is one of the first things we do for our clients. In this strategy, we summarize everything that we will do to kickstart growth. It is in the first phase of our growth plan, and it lays the foundation for ...

How to unify sales and marketing by building a Growth Strategy

One of the largest bottlenecks for growth is a marketing and sales team that do not work together. Marketing is doing one thing and sales the other. Nobody doubts that they work hard, maybe even too hard, but all their efforts do not yield the ...

How to measure success in B2B marketing

The goal of B2B marketing is growth. Growth is something that can be measured, but is it specific enough? What is growing exactly? Where did your increased clientele come from? How much did it cost to win that client? How well are your marketing ...

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