All over the world, big storage tanks are used to hold liquids like oil, gas, chemicals, or edible oils. A tank terminal is a facility where these liquids are stored and transferred between ships, pipelines, or trucks. Collecting data about these tank terminals - like storage capacity, status, or ownership - is essential not only for traders and oil majors but investors and analysts as well.
Before TankTerminals.com, the market lacked a centralized database for this kind of information. Instead, people interested in this knowledge had to piece together data from outdated directories, reports, or local port authorities. TankTerminals.com is unique because they turned fragmented, inaccessible information into a centralized, digital platform accessible anywhere in the world.
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Today, this platform offers insight into 13,000+ tank terminals and production facilities, making it the go-to database for thousands of traders and companies who use it daily to make smarter business decisions. But this didn’t happen overnight.
Read how we helped turn TankTerminals from a niche data provider into the #1 SaaS platform for tank terminal intelligence worldwide.
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At SUM Digital, we know real growth starts from the inside. TankTerminals was ready to scale, but misaligned systems, processes, and messaging were slowing down lead conversion. We started by defining the lead lifecycle, optimizing the handover between marketing and sales, and refining the company’s funnel. With these changes in place, TankTerminals could respond faster to leads and set a foundation for global growth.
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Even the best product needs a predictable pipeline of leads. TankTerminals needed a strategy to attract and convert the right prospects.
That’s why we focused on creating value-first content, like whitepapers and webinars, to engage their target audience and build trust. Meanwhile, paid campaigns on Google Ads and LinkedIn were continuously optimized to maximize ROI. To drive ongoing growth, we implemented a product ladder strategy, guiding users from initial trials to regular use, and eventually upselling them to premium services. This approach ensured a steady stream of high-quality leads while increasing lifetime customer value.
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With a growing pipeline of qualified leads, TankTerminals faced a new challenge: how to nurture prospects efficiently without adding manual work.
We optimized marketing automation workflows to engage leads at every stage and implemented a CRM to support lead scoring, segmentation, and seamless sales handoffs. As a result, TankTerminals now keeps prospects and new clients engaged throughout the customer journey, increasing conversions while minimizing manual effort.
With SUM Digital’s strategic guidance and execution, TankTerminals has grown from a niche data platform into a global market leader in its category. The real driver of growth? Optimizing the trial and pricing page, which became the main source of conversions, supported by content like whitepapers and webinars for lead generation.
Combined with aligned sales and marketing, lead nurturing and automation, this approach has cemented TankTerminals’ position as the #1 platform for tank terminal intelligence worldwide.
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By the end of this playbook, you’ll have a clear plan to grow your business by attracting new clients and turning them into loyal fans. It’s a long-term strategy that builds lasting momentum.
READ THE SUM PLAYBOOK
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