B2B Growth Playbook voor meer traffic, leads en sales
Aan het einde van dit playbook heb je een duidelijk en praktisch plan om je bedrijf te laten groeien. Je leert hoe je nieuwe klanten vindt en hen verandert in ambassadeurs van je merk.
Dit is geen snelle oplossing maar een langetermijnstrategie.

What's in the Playbook?
In this playbook, we share a clear overview of skills that are needed in every organization that wants to be successful in marketing. From strategy creation, to campaign optimization. Generating the right leads that are ready to be picked up by your sales department is a combination of high-value skills.
We break down the critical steps to creating a successful growth marketing strategy and help you avoid common mistakes. If you’re ready to boost your marketing efforts, this playbook will guide you every step of the way.

Diederik Gerbranda
At SUM, we believe in practicing what we preach. This playbook represents the exact strategies we implement with our clients to help them achieve their marketing goals.
With better pipeline management, we help businesses know when to engage a hot lead or nurture colder ones until they’re ready to convert. Understanding where leads come from and what drives their decisions is key. At SUM, we focus on the entire customer journey—from the first touchpoint to long-term retention—ensuring that every part of the marketing strategy is aligned for success, with the right tools and processes to back it up.