Growth Playbook: The Flywheel for Growth

Growing a B2B business is about more than just winning clients. It is about helping them succeed and building strong, lasting relationships. That is what this Growth Playbook is all about.

What's in the Playbook?

In this playbook, we share a clear overview of skills that are needed in every organization that wants to be successful in marketing. From strategy creation, to campaign optimization. Generating the right leads that are ready to be picked up by your sales department is a combination of high-value skills.

We break down the critical steps to creating a successful growth marketing strategy and help you avoid common mistakes. If you’re ready to boost your marketing efforts, this playbook will guide you every step of the way.

ABOUT THE AUTHOR

Diederik Gerbranda

At SUM, we believe in practicing what we preach. This playbook represents the exact strategies we implement with our clients to help them achieve their marketing goals.

With better pipeline management, we help businesses know when to engage a hot lead or nurture colder ones until they’re ready to convert. Understanding where leads come from and what drives their decisions is key. At SUM, we focus on the entire customer journey—from the first touchpoint to long-term retention—ensuring that every part of the marketing strategy is aligned for success, with the right tools and processes to back it up.

Growth Playbook: The Flywheel for Growth

What's in the Playbook?

Diederik Gerbranda

Quick Links

Contact Us

Discovery Call

Growth Playbook: The Flywheel for Growth

What's in the Playbook?

Diederik Gerbranda

Quick Links

Contact Us

Discovery Call

Join The Growth Insider