Skills needed for marketing success playbook

What skills are needed to be successful in Marketing?

Struggling to grow your business because of weak leads and wasted marketing efforts? You don’t just need a better strategy—you need the right team to execute it. Our Playbook shows you which skills you need to be successful in marketing and generate leads that are ready for sales.

We’ve spent 10 years fine-tuning this combination of skills to help you build a team that delivers results. Stop leaving growth to chance. Download the playbook to get the strategy and execution power you need.

In this playbook, we share a clear overview of skills that are needed in every organization that wants to be successful in marketing. From strategy creation, to campaign optimization. Generating the right leads that are ready to be picked up by your sales department is a combination of high-value skills.

We break down the critical steps to creating a successful growth marketing strategy and help you avoid common mistakes. If you’re ready to boost your marketing efforts, this playbook will guide you every step of the way.

ABOUT THE AUTHOR

Diederik Gerbranda

At SUM, we believe in practicing what we preach. The Growth Marketing Playbook represents the exact strategies we implement with our clients to help them achieve their marketing goals.

With better pipeline management, we help businesses know when to engage a hot lead or nurture colder ones until they’re ready to convert. Understanding where leads come from and what drives their decisions is key. At SUM, we focus on the entire customer journey—from the first touchpoint to long-term retention—ensuring that every part of the marketing strategy is aligned for success, with the right tools and processes to back it up.

What skills are needed to be successful in Marketing?

What’s in the E-book?

Diederik Gerbranda

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