Peoply helps Dutch and Northern European companies add senior Central European engineers to their teams. They find the right pre-vetted candidates and take care of the admin, so clients get A-players in their own time zone without the hiring hassle.

Alongside their go-to-market strategy, we led a visual identity refresh to help Peoply attract their dream customers. We delivered a full brand guide and a new website that feels professional and trustworthy and shows the value they bring to their clients much more clearly. 

Peoply already had a strong logo, and they wanted to keep it. We retained the logo and the icon, along with the orange that comes with them, as both reflected the brand accurately.

The illustrations were a different story. For a company that helps businesses hire people, Peoply’s brand showed surprisingly few of them. This became the starting point for the refresh: replacing the illustrations with real people and putting them at the heart of the brand. 

Look through the scope of a firearm and you’ll see a precise visual system: crosshairs, also known as reticles in military terminology. These lines became the main inspiration for AFG’s new visual direction.

By integrating reticle-inspired elements throughout the identity, we created a design language that is unmistakably military yet uniquely AFG. It’s a nod to precision and the technical expertise their training programs deliver. 

We made the icon the building block of Peoply’s identity. Cropped and scaled up, it became the background elements you see across every touchpoint. We also kept orange, a subtle nod to Peoply’s ties with the Netherlands, but gave it a warmer, redder undertone. Paired with black and two shades of grey, it gives the brand a vibrant, lively feel.  

INSIFR’s launch establishes a new standard in the European digital finance landscape - a platform rooted in transparency and trust. INSIFR’s new brand provides a guiding principle for all communication, from customer onboarding flows to investor decks. It positions INSIFR as not a bank but a movement: a brand that invites everyone to participate in ethical finance. 

Peoply’s old website was simple and informative, but it lacked a human touch. The illustrations didn’t represent the team, and the copy listed tech skills instead of showing how things change for clients after working with Peoply.

The new website puts people first. It opens with the problem every CTO knows: a roadmap that can’t wait for the local talent market to catch up. Visitors meet Rebeka through her founder video, browse sample profiles of engineers and read stories from clients.  

 Peoply’s new brand finally looks like the company behind it. The warm orange and the icon-based graphics give every touchpoint the same look, from the website to stationery and social media banners, while the real faces make it personal.

Customers now see a team they can picture working with, long before the first call, which sets Peoply apart from the other faceless agencies. Today, Peoply’s brand feels as close to home as the talent they find.