Take the brand you’re
proud of to the next stage. 

Proud of your brand, but think your business has outgrown it? We build the strategic brand foundation your growth needs, at a fraction of what a brand agency charges.

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You’re growing. Is your brand keeping up?

Your brand got you this far. Good instincts, good taste, and customers recognize you. But at some point, instinct alone is not enough as you scale. Fixing that means calling a branding agency, months of waiting and a big investment. Right when you don’t have time for either.

At SUM Digital, you get the strategic foundation without the step back and the expensive price tag.

How we build your brand

Great branding starts with knowing exactly who you are, and then refusing to compromise it. Here's how we get you there.

  1. We start by agreeing on your positioning and what you promise your customers. Once that’s settled, it stays fixed for the rest of the project, and we check the design work against it.

  2. Your team joins a live workshop where we describe your brand as if it were a person. We plot it across ten spectrums: warm or cool, bold or quiet, minimal or expressive - to find out where you agree or disagree.

  3. We distill the session into a short brief for the designer: the handful of traits that truly define you, a single guiding principle, and what your brand must never become.

  4. Your designer puts together a first direction for the logo style and colour palette. You react to something concrete before we commit to the full system.

  5. We finish with your brand guide, covering logo usage, colours, typography and tone of voice, along with the positioning and personality work from the earlier steps. Your team, and any agency you work with, can use it without coming back to us for answers.

We helped these companies build their strategic brand foundation

The result is a comprehensive brand guide with the depth of a strategy agency, without the expensive price tag or the months of waiting.

View all case studies
ADVANCED FORCES GROUP

A brand ready for the battlefield

This military training brand approached us for a visual identity refresh. In a space dominated by uniformity, we focused on what sets them apart: their commitment to safety, discipline and building a resilient society ready for future challenges.

Read more
REVELX

Embodying strategic innovation

We led the rebrand for RevelX, creating a new, modern brand that retains their professionalism but also introduces motion, fresh colours and boldness, capturing their visionary spirit.

Read more
INSIFR

Bringing halal finance to everyone

For the launch of INSIFR, a digital finance platform, we created a clean, modern brand that makes their commitment to transparency and halal values visible from the first screen.

Read more

Meet your Growth Team

HALEY JANSEN Creative Designer Lead
COLEEN YUSON UX/UI Lead
HARRIETTE HAW Growth Designer
PAUL LUCEÑO CMS Developer

“Every brand brings a new challenge, and we push past our limits to meet it. This brand guide gives your team a clear foundation to hold every piece of work to that same standard.”

HALEY JANSEN

Creative Designer Lead

A word from commercial leaders

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“We’re proud to be working with SUM Digital for several years now. We truly operate as partners. They work like real colleagues, side by side with us. They challenge us when needed, support us, move fast, and go the extra mile!”

Robbert van Waart

Managing Partner, Rainmen

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"SUM Digital takes strong ownership of the processes that we have agreed, and delivers according to plan. They also dare to challenge us when we get stuck in our own ideas."

Einar Boije

CCO, Exotek

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"It's rare to find partners that can advise you strategically and, at the same time, get the work done. SUM Digital provided us a very good combination of both."

Francesco Redolfi

Co-Founder & COO, OKRMentors

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Why SUM Digital?

Most brand strategy agencies are set up for large companies with large budgets. If you're a founder in the growth stage, that model often doesn't fit: the fees are high and the process can take months.

We give you the same strategic thinking and design quality, at a pace and price that suit where your company is right now. And you won't feel like you settled for less.

Let’s build your brand!

Get in touch and tell us about your brand.

Together, we’ll give it the strategic foundation

it needs to make you stand out. 

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4 stappen om een beter bedrijf op te bouwen

Definieer hoe winnen eruit ziet

Verduidelijk je echte doel, niet alleen meer leads, maar de resultaten die er toe doen. We helpen je om het te verwoorden en je team eromheen te vormen.

Strategie omzetten in systemen

We koppelen je ambitie aan actie en stemmen berichten, tools (zoals HubSpot) en processen op elkaar af om echte groei te ondersteunen.

Samen het spel uitvoeren

Geen overdrachten, geen giswerk. Ons team werkt samen met het jouwe om het plan uit te voeren en meetbare resultaten te behalen.

Transformeer uw bedrijf met Hubspot en SUM Digital

Bij SUM Digital hebben we voor HubSpot gekozen omdat het het ultieme klantenplatform voor bedrijven is. HubSpot verbindt alles wat je nodig hebt voor een optimale klantervaring in één naadloze oplossing. In tegenstelling tot losse systemen, biedt HubSpot tools die afzonderlijk krachtig zijn, maar nog beter wanneer ze samen worden gebruikt.

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