When you think of a growth marketing team, what comes to mind? Do you dream of an in-sourced group of experts taking over all your marketing work until you reached your goals? Maybe you imagine that this team will provide you with a fantastic marketing plan and the tools for you to implement yourself? Or do you think they will come to your office to train your marketing team so you can initiate growth internally?
With so many growth marketing firms all promising you riches, it is important to know how to separate the wheat from the chaff. You need a growth marketing team that will help you meet your company’s goals. After all, this is what you are paying them to do.
What is it that you can expect when you enlist a quality growth marketing team? Here, we share our answers to that question and what we believe are the best (and worst) practices for realizing lasting growth.
A growth marketing team should be there to guide you in a hands-on and proactive manner. They will provide you with the means to start growing, they will help you implement these tools and data-driven strategies, and they should not relax until they have optimized and fine-tuned your growth plan.
Having said that, your own marketing and sales teams will have to be involved, and adapt the way they work. With a growth marketing team that simply takes over, does their thing, and leaves, the chances of enjoying a long-lasting effect are small. Your employees did not learn and will likely just continue working as they did before, with similar results. Expect a growth marketing team to convey their experience, so that there is no knowledge gap left behind when they are ready to take a step back.
A growth marketing team should function as your guide. They will take your hand, and together you walk towards the finish line. They have a hands-on role, but so do you as they instruct, advise, and recommend. Once the goals are met, you should have the tools and knowledge to keep growing so that the work of the growth marketing team will be continued effortlessly.
We repeat it many times; no business is the same. That is why there is no one-plan-fits-all solution here. You can expect a custom-made and data-driven plan from your growth marketing team, based on a proven framework for company growth. They should do everything they can to understand your business’s successes and challenges. The plan and framework are aligned with your goals and based on your company’s historical data that was gathered and analyzed.
This is an important point, because a standard plan that was not custom-made for you might make a short term impact. It will unlikely continue yielding these results in the long term, as it was not created with your company at its core. And likewise, with a growth marketing team working with a proven framework that has already been successful for others, you are guaranteed to sign up for a formula that works.
You should expect a growth marketing team to go full circle. They have to be there for creating a strategy and for implementing that strategy successfully, but that is not all. We at SUM Digital believe that the final stage - optimization - is the key to long-term growth success. Because that is when we monitor, we test, we analyze, we tweak, we adjust, we go back to the drawing board and we perfect. Then we automate, and we make sure that everything is set up perfectly, so that growth will continue long after we have taken a step back.
Any growth marketing team of experts should know that optimization is just as much part of the success story as creation and implementation is. That is why you can expect a tried and tested data-driven and customized growth method.
The ultimate expectation from a growth team is long-term growth. That is what all our clients want and why they contact us. Long-term growth is not something that happens overnight. This takes time, and it should take time. Because only when the work is carried out completely and thoroughly, will you see growth that sticks.
Every expectation we have listed here is essential for long-term growth. They are the key features to look out for when choosing a growth marketing agency to work with.
We have explained what we think you should and can expect from a growth marketing team. Let’s conclude by summarizing what you should not:
Instead, a growth marketing team will analyze your data, will make a customized marketing plan and will guide you during its implementation. They will test and optimize and remain your guide even after your goals are met. That way, you can expect long-term growth and your company’s success with it.
At SUM Digital, we get stuff done, and we offer everything that you should expect from a growth marketing leader. We are there with you to grow your company, and together we will make a lasting impact. Why not schedule a free discovery call today, and we will show you exactly how SUM will turn chaos into long-term growth.
Are you curious about our proven framework for success, but not ready for a call? Download our SUM Growth Brochure here for more information.