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Next, we looked at aligning the BuurtKadoos brand with its essence: being a gift (“kadoo”) that spreads positivity and excitement in the neighborhoods. The rebranding reflected the brand’s friendly, approachable personality, making it more appealing to local entrepreneurs and residents.
Then, we implemented HubSpot with a clear goal: to accurately track the CAC and ROI of leads that actually converted into customers. Until now, BuurtKadoos lacked the attribution insights needed to understand which campaigns were most effective. With HubSpot in place, we gained the visibility needed to optimize and break through the €500 CAC barrier, setting the stage for the next growth phase.
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With no long-term nurturing in place, our next priority was to secure ongoing communication to BuurtKadoos’ leads and churned customers. Sending out educational emails spanning across months and sharing insights and success stories proved successful, allowing us to test different CTAs and offers.
Using our Customer Insights Report, we refined BuurtKadoos’ messaging and positioning around real customer behavior. We also ran sets of rotating, targeted ads for different entrepreneur segments, generating SQLs consistently.
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By the end of this playbook, you’ll have a clear plan to grow your business by attracting new clients and turning them into loyal fans. It’s a long-term strategy that builds lasting momentum.
READ THE SUM PLAYBOOK
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Feltest had global ambitions but reaching a highly niche market across continents felt nearly impossible without the right strategy, systems and tools.
Revicoat set out to make home improvement more accessible using window frame foil. To succeed in a conservative market slow to adopt innovation, they needed a partner who could help position their solution for widespread adoption and growth.
INSIFR set out to create the first digital financial platform in the Netherlands to meet the unmet financial needs of the Muslim community. To do this, they needed a full-service partner to handle every aspect from brand strategy to go-to market launch.
By implementing a coordinated marketing and sales strategy, SUM Digital helped TankTerminals increase trial requests by +8,800 and generate over 12,000 leads, making them the #1 platform for tank terminal data.
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