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Next, we looked at aligning the BuurtKadoos brand with its essence: being a gift (“kado”) that spreads positivity and excitement in the neighborhoods. The rebranding reflected the brand’s friendly, approachable personality, making it more appealing to local entrepreneurs and residents.
Then, we implemented HubSpot with a clear goal: to accurately track the CAC and ROI of leads that actually converted into customers. Until now, BuurtKadoos lacked the attribution insights needed to understand which campaigns were most effective. With HubSpot in place, we gained the visibility needed to optimize and break through the €500 CAC barrier, setting the stage for the next growth phase.
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With no long-term nurturing in place, our next priority was to secure ongoing communication to BuurtKadoos’ leads and churned customers. Sending out educational emails spanning across months and sharing insights and success stories proved successful, allowing us to test different CTAs and offers.
Using our Customer Insights Report, we refined BuurtKadoos’ messaging and positioning around real customer behavior. We also ran sets of rotating, targeted ads for different entrepreneur segments, generating SQLs consistently.
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