RevelX is where companies turn for strategic innovation. Moving beyond traditional consulting, they help businesses thrive in today’s complex environment by realizing growth through innovative strategies.

After several years of partnering with RevelX and supporting their growth, it became clear their brand no longer fully reflected the scope and ambition of the company they had become. As RevelX prepared to enter the next phase of their growth journey, it was time for a new positioning and a rebrand to match.

We led the rebrand for RevelX, creating a new modern brand that retains their professionalism but also introduces motion, fresh colours and boldness, capturing their visionary spirit.

Growth is about forward movement. This principle guided RevelX’s new logo, where we seamlessly combined the “X” in their name with a “>” symbol, implying progress and direction. The new logo works best in lime green and white, with the deconstructed elements shaping the rest of the brand - informing patterns, graphics and other assets. This design language makes the brand feel constantly in motion.

RevelX’s updated visual identity embodies growth and innovation. The bold, Sans Serif typeface and the dissected “X” create movement and energy, while imagery of people in motion - innovators, explorers and business leaders - reinforces the brand’s ambition and optimism. Layouts remain clean and uncluttered, communicating professionalism and confidence.

RevelX’s brand in action brings to life its focus on growth and forward movement. The color palette - petroleum green paired with lime green - communicates vitality and innovation, while visual elements inspired by the logo give the brand a cohesive presence across digital and physical touchpoints.

The tone of voice is confident, approachable and inspiring, reinforcing RevelX’s role as a catalyst for growth. 

RevelX’s brand refresh successfully communicates innovation and growth at every level. From their Innovation Playbooks to business cards and web design, the design is consistent, reliable and memorable. In the sea of consulting firms, it positions RevelX as a distinctive brand, inspiring ambitious businesses to take the next step towards activating their full potential.